Hosting a livestreaming shopping event from the kitchen table (probably pouring plenty of wine nearby) seems like an easy way Make extra money.. And the popularity of these homemade live shopping shows is exploding.
The entertainment value of seeing neighbors looking for handmade jewelry, home decor, antiques and flea markets will captivate potential buyers. This was what two sellers had to say, one in five years and the other in less than a year.
Lynesha McElveen of Atlanta launched a discount divadeal including wallets, women’s clothing and accessories at a Facebook Live shopping event five years ago.
“I turned my living and dining rooms into boutique spaces,” she says, hosting live events three times a week.
McElveen is currently building an online network of other “trading divas”.
Her Facebook group has grown to over 15,000 members and serves as a platform for about 300 Facebook Live sellers to assist buyers.
People are also reading …
“There are people in the group who just post for sale, but the majority of them live for an hour,” says McElveen. “Like a TV show,” she says, sellers are scheduled at fixed times each week.
“I want to be a 24-hour livestreaming service. That’s what I’m aiming for.” McElveen receives a “small commission” and trains sellers on how to increase viewership and increase sales. Say they are offering.
Live now, rebroadcast later
Pinky Stewart in Lombard, Illinois is a relatively new person to host online shopping events. She has been making jewelry for about 6 years. Stewart launched the PinkGLITZ website in 2019 and started hosting Facebook Live in late 2020.
How do shopping events work?
“It depends,” she admits. “It’s very sparse now,” as more social networks scramble for user attention. She had a live stream with only a few viewers at a time, but more and more people are often watching reruns that can be seen online at their convenience. I am.
But the show builds relationships with viewers, which she says builds trust.
Look for good shopping
According to both sellers, you can start selling online by buying inventories worth just a few hundred dollars or less.
“If you can make $ 10,000, starting in the first year, you’re doing great,” says McElveen. “But don’t quit your day-to-day work.”
McElveen’s business was built on resale inventory that was saved and purchased at garage sales, flea markets, second-hand stores and more.
You need to look at bargains and price for sale, she says. “You need to have patience. Literally, there are people who sit outside these stores for hours before they open. They get new inventory on a particular day and pick it up. Because I know I’m there to get in. “
McElveen warns new sellers to avoid overhead, such as having a physical store. Having a live shopping event from your home is a low-risk way to get started.
“I always tell the seller: people buy from people they like,” she says. “Don’t feel it has to be perfect. There was a live where my kids were screaming in the background. The live was interrupted and I had to go back and say,” Oh, Wi-Fi is out! ” Must be. People want to know that you are a real person. “
Other tips provided by the two sellers are:
—Shipt and Stamps.com.. Today’s customers expect low cost, preferably free shipping.
— Check the technology. Stewart says he started a video stream on his computer, but noticed a grainy image and a humming noise. She started using smartphones with lights to make her look good.
— Consider flea market sales for the direct opportunity to sell your products, gain exposure to you and your products, and get real-time feedback from potential customers.
— See our online vendor show. These virtual vendor events are often associated with regional or national conferences and swatches.
“People who really want to do this have to be really passionate about it, not discouraged, just keep it up,” says Stewart. If you have a lot of sales, you might expect to jump out of the gate. “It doesn’t always happen.”
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This article was provided to The Associated Press by the personal finance website Nerd Wallet. Hal M. Bundrick is a writer for Nerd Wallet. Email: hal@nerdwallet.com.. Twitter: @halmbundrick.
NerdWallet: 25 Ways to Make Money Online, Offline, At Home https://bit.ly/nerdwallet-make-money-ways
Copyright 2021 AP communication. all rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.
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